Bluefishing with Steve Sims
High level Notes from the interview:
We are solving a problem.
Aspiration marketing versus solution based. (3 reasons why people buy from you)
1. Reputation
2. Credibility
3. Branding- We want clarity- your website is the trophy chest. Be the same person on all social media platforms.
Major brands post the same thing to REMOVE THE CONFUSION! - You can not brand yourself, your brand is what people say about you when you are NOT in the room.
How would you start your real estate business? - Clean up any confusion, establish your area of knowledge, today we want a WHO not a HOW.
Knowledge is showing your credibility.